In North Dallas, Richardson, and Plano, fall is shaping up to be one of the most strategic times to sell—but only if your pricing is on point. In today’s market, buyers are well-informed and quick to spot homes that are mispriced. The result? Properties that sit longer and end up selling for less.

Here’s what every Dallas-area homeowner should understand about how pricing affects your Days on Market (DOM) and why accurate pricing is your best tool for a faster, stronger sale.

Understanding Market Absorption

Market absorption shows how quickly homes in your area are selling. In a balanced market, there’s typically a 4–6 month supply of homes. Less than that means homes are selling faster than new listings can keep up—an indicator of a seller’s market.
Right now, Dallas and Collin County neighborhoods are hovering near that threshold, which means pricing strategy matters more than ever.

Why DOM (Days on Market) Matters

The longer your home sits, the more likely buyers are to wonder why. Even if your property is beautiful, an inflated price can cause it to miss the first critical window of attention which is usually the first 7–14 days on the market.
Homes in Richardson ISD and North Dallas priced correctly from day one often sell faster and closer to asking price than those that need a mid-listing price cut.

The Power of Accurate Pricing

Strategic pricing isn’t about guessing, it’s about aligning your home’s list price with current market data, neighborhood trends, and absorption rates. A well-priced home creates urgency, sparks multiple offers, and helps you sell faster without leaving money on the table.

For a deeper dive into pricing your home properly, check out my 5 Dangers of Overpricing your Home Guide

Thinking About Selling?

If you’re ready to make a move this fall, I can help you price your home strategically and attract the right buyers from day one. To get you started, enjoy my Real Cost of Selling your Home Guide to help you get ahead of the selling game.

Let’s talk about your home’s market position in Dallas, Richardson, or Plano → KellyReberRealEstate.com/contact